This is the 21st century, and it’s evident that we don’t have to tell you that I mean look around. We wake up to cars that drive themselves, and even reality as we know has become mostly virtual. So it’s safe to say there’s no getting away from it.
Growth Pilots is one of the more exclusive performance marketing agencies in San Francisco, but they know how to help high-growth startups excel at paid marketing. CEO and founder Soso Sazesh credits his personal experiences as an entrepreneur along with his team’s deep understanding of high-growth company needs and challenges as to what sets Growth Pilots apart. Whether you’re a founder of a seed or Series D stage startup, learn more about Growth Pilots’ approach to growth and partnerships.
Advice to early-stage founders
“I think a lot of times, especially at the early stage, founders don’t have a lot of time so they’re willing to find the path of least resistance to get their paid acquisition channels up and running. If things are not properly set up and managed, this can lead to a false negative in terms of writing off a channel’s effectiveness or scalability. It’s worth talking to an expert, even if it’s just for advice, to ensure you don’t fall into this trap.”
On Growth Pilots’ operations
“They have good business acumen, move fast and work as an extension to your internal team.” Guillaume McIntyre, SF, Head of Acquisition Marketing, Instacart
The Business-Higher Education Forum has developed a standard-setting process for promoting business-university partnerships that develop digital and technological workforce skills. Its model proves that business and universities can work together to deliver agile, advanced, relevant curricula.
End-to-end encrypted messaging app and service Wireannounced a partnership with accounting and consulting company EY. Essentially, Wire is providing an on-promise version of its messaging service so that EY can control the servers and use it for their communication needs.
Both companies announced the deal a few weeks ago, and I talked with Wire and EY executives about the thinking behind this implementation.
“It’s very hard to monetize [Wire] on the consumer market,” Wire CEO Morten Brøgger told me. The company thinks it’ll never become a big messaging app with hundreds of millions of users — that ship has sailed. That’s why the company launched a team messaging product a couple of years ago.
Teams can sign up to Wire and use it as a sort of Slack replacement with end-to-end encryption on messages, files, calls, etc. The company uses a software-as-a-service approach and charges €4 to €6 per user per month.
Around 600 companies are using this solution across a wide range of industries, from cybersecurity to M&A firms. They share confidential data so Slack is not an option.
Wire is now going one step further by providing on-premise deployment and custom integrations. EY wanted an end-to-end messaging